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Every Writer Should Know How to Use These Eight Marketing Tools

What’s the difference between Social Media Marketing and Digital Media Marketing?
Glad you asked! Social media marketing (SMM) is a part of digital media marketing (DMM), just like drafting and editing are parts of the writing process. SMM is confined to online SM platforms whereas DMM incorporates both online and offline digital tactics and technologies.

A useful marketing strategy includes, but is not limited to, eight subcategories of digital media marketing.

  1. Affiliate Marketing
  2. Content Marketing
  3. Email Marketing
  4. Marketing Analytics
  5. Mobile Marketing
  6. Pay-Per-Click (PPC)
  7. Search Engine Optimization (SEO)
  8. Social Media Marketing

As a Digital Media Marketing Strategist, I look at the big picture of my clients goals, genre, budget, where they are in their author journey, and create a customized strategy that includes various marketing channels.

Just like everything else, one-size-fits-all ends up fitting no one well. The goals and practices for an influencer are not the same as a content marketer, or for that matter an authorpreneur.

Let’s start with Affiliate Marketing.

What is it, and how does it apply to building your author platform and book sales?

Affiliate marketing is basically paying someone, usually an influencer or expert, to promote and sell your product or service for you. For this reason it is important for influencers to have huge followings and platforms. Depending on the industry, product, or service, an affiliate might be paid a percentage of all sales originating from his or her link or promo code, or be paid a one time rate for reviewing and promoting a product.

Affiliate marketing is now a billion-dollar industry, thanks in great part to digital marketing, analytics, and cookies. Marketing investment for affiliates has increased about 34% in the last five years alone, from $5.4 billion in 2017 to $8.2 billion in 2022, and shows no signs of slowing down. According to Business Insider, 15% of e-commerce revenue can be attributed to affiliate marketing.

So how does this affect you, the author? Let’s look at it from three angles…

Want to learn more?

Here are two articles and an eBook to help you dive deeper if you are interested in becoming an affiliate marketer to augment your writing income.

What other questions do you have? Or perhaps you have experience with or as an affiliate marketer? Please share in the comments below.

Full disclosure: I am not currently an affiliate marketer for any product or service (other than my own 😉), but I am strongly considering a few options for the near future. Let me know if you are interested in following that journey.

That’s it for the first installment in this eight-part series over digital marketing. Like or follow to be notified next week when we discuss Content Marketing.

P.S. If you are interested in learning more about the business of being a writer, I have a couple more resources for you. My weekly newsletter goes out every Tuesday, and as a welcome gift when you subscribe you can download a free Book Marketing checklist. There are five priority tasks you will want to consider at each of the five stages of your author journey. Subscribe here.

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