Digital Media Marketing

What must every writer know about content marketing to build an effective author platform?

Part 2 of an 8-part series covering the basic tools of digital media marketing,. This post covers #ContentMarketing, and how it applies to writers.

Social Media

Don’t put all your social media eggs in one basket!

Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand... On March 13, 2019, Facebook and Instagram (also owned by FB), were down most of the day. Sales, launches, online classes, and anything else hosted on those sites were crushed.… Continue reading Don’t put all your social media eggs in one basket!