• April 3, 2024


    Unleashing New Growth: A Gardener’s Journey and Marketing Case Study

    Have you ever dreamt of turning your passion into a project that benefits both you and others? For nearly five years, I've helped clients of Unleashing the Next Chapter, usually[...]

  • July 7, 2023


    Is Threads Worth Your Time? Kathryn Weighs In After 24 Hours of Use

    The hyped and highly promoted new part of the Meta Family of social media platforms was launched yesterday to most Instagram users. As the chief resident nerd of all[...]

  • June 6, 2022


    What must every writer know about content marketing to build an effective author platform?

    Part 2 of an 8-part series covering the basic tools of digital media marketing,. This post covers #ContentMarketing, and how it applies to writers.

  • May 30, 2022


    Every Writer Should Know How to Use These Eight Marketing Tools

    This is the first in an eight-part series for authors discussing the key parts of Digital Media Marketing. This week is an overview of Affiliate Marketing.

  • January 4, 2022


    Welcome Writers! Don’t wait — here are five steps to build your new author platform…

    If you are a new writer, or maybe an old writer needing to create a new author platform, this is for you!

  • December 20, 2021


    Organize Your Content Calendar in Five Easy Actions

    Want to learn how to stay consistent and be most efficient with your social media and author platform? Here it is. Create a Content Calendar!

  • November 22, 2021


    Should You Quit Social Media? No! Five Reasons Writers Should Not…

    Here are 5 reasons why authors should not follow the advice to "Quit Social Media."

  • July 17, 2020


    What exactly is Social Media Marketing? Why should I care?

    Marketing and social media both get a lot of negative press, but what if it's not what you thought? What if Social Media Marketing & Management was the missing link in your success as an author or entrepreneur? Let me explain...

  • November 5, 2019


    Bouchercon2019 Dallas Convention Highlights

    I'm tying up the loose ends as social media manager for Bouchercon2019. There were over 1700 attendees. There were multiple panels, interviews, and activities happening simultaneously for almost four days[...]

  • August 20, 2019


    Branding Collaboration at The Captain’s House on the Lake

    It's time for another behind the scenes and some tips you can use. Kathryn looking out the window from the upstairs landing/sitting room I've worked in some form[...]

Kathryn McClatchy
I am a Christian, wife, mother, friend, reader, daydreamer, writer, teacher, digital media strategist, public speaker, stroke survivor, assistance dog partner, and so much more.

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