• January 13, 2024

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    Transitioning into 2024: What UtNC is Leaving Behind and Gearing Up For

    Welcome to the first blog post of 2024. I'm in a new home in a new state, working out of a new space with new goals for Unleashing the Next[...]

  • June 6, 2022

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    What must every writer know about content marketing to build an effective author platform?

    Part 2 of an 8-part series covering the basic tools of digital media marketing,. This post covers #ContentMarketing, and how it applies to writers.

  • May 30, 2022

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    Every Writer Should Know How to Use These Eight Marketing Tools

    This is the first in an eight-part series for authors discussing the key parts of Digital Media Marketing. This week is an overview of Affiliate Marketing.

  • January 4, 2022

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    Welcome Writers! Don’t wait — here are five steps to build your new author platform…

    If you are a new writer, or maybe an old writer needing to create a new author platform, this is for you!

  • August 20, 2019

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    Branding Collaboration at The Captain’s House on the Lake

    It's time for another behind the scenes and some tips you can use. Kathryn looking out the window from the upstairs landing/sitting room I've worked in some form[...]

  • July 13, 2019

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    Do You Know Your Worth?

    It doesn't matter how long I've been doing something, there is always more to learn or better ways to implement that knowledge. I used to tell my kids to learn[...]

  • July 3, 2019

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    Don’t put all your social media eggs in one basket!

    Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand... On March 13, 2019, Facebook[...]

  • June 18, 2019

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    “Just right” is a myth–do it anyway

    So many people are waiting for life and circumstances to be "just right" before launching that business, writing that book, starting a family, or unleashing the next chapter of life.[...]

  • June 5, 2019

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    Welcome to the Twitterverse–Learn how to Tweet on Auto

    I've gotten a number of questions about Twitter and scheduling posts recently. I'm hoping this will be useful for those new to Twitter, and those wanting up up their tweeting[...]

  • January 16, 2019

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    Focusing on the Process–Controlling the Work

    On New Year's Eve, I had only one writerly meeting or event on my calendar for all of January, and honestly I was feeling a bit lonely. Still transitioning from[...]

Kathryn McClatchy
I am a Christian, wife, mother, friend, reader, daydreamer, writer, teacher, digital media strategist, public speaker, stroke survivor, assistance dog partner, and so much more.

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