Social Media

Want to Know the Current Best Practices for Hashtag Strategy?

Do you have questions about #hashtags and best practices for writers across the different social media platforms? You're not alone, so here's a quick article covering the essentials. Let me know if you want me to go into more detail, or need more specific answers! Happy hashtagging!!

My Life, Social Media, Writerly Life

How I Discovered Lemonade and a New Business out of Life’s Lemons

When life gives you lemons, do you:A) Make lemonade;B) Learn to juggle; orC) Add a little vodka and soda? Story time! Ever wonder how I got interested in social media and turning Unleashing the Next Chapter into a Social Media Marketing & Management company? It’s honestly a lemons to lemonade story. I have always loved… Continue reading How I Discovered Lemonade and a New Business out of Life’s Lemons

My Life, Social Media

Back to Normal with Q2 Social Media Intensive for Writers

It's been a crazy five months! I can't believe my last post was in October of 2020. I know this is unacceptable. I teach and preach that blogging is one of the best tools for building your tribe and engaging with your people. Your website, blog, and email list are the only cyber real estate… Continue reading Back to Normal with Q2 Social Media Intensive for Writers

Social Media

What exactly is Social Media Marketing? Why should I care?

Marketing and social media both get a lot of negative press, but what if it's not what you thought? What if Social Media Marketing & Management was the missing link in your success as an author or entrepreneur? Let me explain...

Writerly Life

Bouchercon2019 Dallas Convention Highlights

I'm tying up the loose ends as social media manager for Bouchercon2019. There were over 1700 attendees. There were multiple panels, interviews, and activities happening simultaneously for almost four days at the Hyatt Regency Dallas. It was a wonderful job that allowed me to go in and out of all the sessions and events, but… Continue reading Bouchercon2019 Dallas Convention Highlights

Social Media

Branding Collaboration at The Captain’s House on the Lake

It's time for another behind the scenes and some tips you can use. I've worked in some form of marketing, advertising, research, coaching, teaching, consulting position for over thirty years (and yes, I'm proud of my silver strands--I've earned every one). In all those variations of my career, the one thing that is constant and… Continue reading Branding Collaboration at The Captain’s House on the Lake

Social Media

Do You Know Your Worth?

It doesn't matter how long I've been doing something, there is always more to learn or better ways to implement that knowledge. I used to tell my kids to learn from my mistakes, as there are plenty of opportunities to make their own without repeating mine. With that in mind, here's my latest opportunity for… Continue reading Do You Know Your Worth?