Social Media

How I Discovered Lemonade and a New Business out of Life’s Lemons

When life gives you lemons, do you:A) Make lemonade;B) Learn to juggle; orC) Add a little vodka and soda? Story time! Ever wonder how I got interested in social media and turning Unleashing the Next Chapter into a Social Media Marketing & Management company? It’s honestly a lemons to lemonade story. I have always loved …

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Bouchercon2019 Dallas Convention Highlights

I’m tying up the loose ends as social media manager for Bouchercon2019. There were over 1700 attendees. There were multiple panels, interviews, and activities happening simultaneously for almost four days at the Hyatt Regency Dallas. It was a wonderful job that allowed me to go in and out of all the sessions and events, but …

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Don’t put all your social media eggs in one basket!

Writers and entrepreneurs: Most of you know that in addition to writing, I also teach social media marketing strategy. This is what you must understand… On March 13, 2019, Facebook and Instagram (also owned by FB), were down most of the day. Sales, launches, online classes, and anything else hosted on those sites were crushed. …

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Who’s Your IDEAL Audience?

Today’s #TuesdayTutorial applies to everyone who markets a product or service, but since I’ve been seeing this situation repeatedly in the #writingcommunity recently, I’m going to use it as my example. Make sure you know who your ideal client is, who your audience is, and that you are adequately sharing your service or product with …

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